Why BYD’s New Midlands Dealer Could Be the Game-Changer Irish Entrepreneurs Didn’t See Coming
Ever wondered what it takes for a family-owned car dealership to plug into the rapidly charging world of New Energy Vehicles? Mullingar Autos just flipped the switch, teaming up with Motor Distributors Limited (MDL) to bring BYD—the trailblazing NEV brand—to Ireland’s heartland. Nestled at Dublin Bridge in Mullingar, BYD Mullingar isn’t just expanding a network; it’s igniting a revolution with 16 outlets nationwide and more on the horizon. It’s not every day you see a trusted local player with decades of grit and customer loyalty dive headfirst into the electric wave—but when they do, it’s a signal that the future’s already zooming forward. Ready to see how tradition and tomorrow’s tech are merging on Irish roads? LEARN MORE.
Mullingar Autos has been appointed by Motor Distributors Limited (MDL) to represent the New Energy Vehicle (NEV) brand, BYD, in Ireland.
Trading as BYD Mullingar, and operating from its prominently located showrooms at Dublin Bridge, Mullingar, its appointment increases the BYD national dealer network to 16 outlets overall, with a number of further appointments expected to be announced imminently.
Commenting on the announcement, Vicky Reilly, BYD Ireland National Sales Manager said: “A trusted name in the Irish motoring landscape for over half a century, we are delighted to welcome Mullingar Autos – and the extensive expertise they bring – to the BYD dealer network, in a region where no previous representation existed for the brand.”
Steeped in rich motoring heritage, and a previous long-standing dealer partner of MDL, Mullingar Autos is described as a trusted, independent, family-owned motor retailer with decades of experience proudly serving customers in Westmeath and the Midlands.
Acknowledging their appointment, Jim Bourke, Dealer Principal at Mullingar Autos said: “With the speed at which the brand is growing, this is a very exciting time for us to become a representative of BYD, and we very much look forward to introducing our customers in the midlands to their attractive range of both fully electric and Super Hybrid vehicles, all of which are available now at our premises.”
Photo: James Bourke, General Manager BYD Mullingar, Vicky Reilly, National Sales Manager BYD Ireland and Jim Bourke, Dealer Principal BYD Mullingar.
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