WEALTH May 12, 2026 0 Comments

Why BSH’s Bold Bet on Amazon’s Charlotte Green Could Rewrite the Rules of UK & Ireland’s Appliance Market Forever

When a powerhouse like BSH—a name synonymous with Bosch, NEFF, Siemens, and Gaggenau—announces a fresh face at the helm of its UK & Ireland operations, you can’t help but wonder: What sparks fly when a veteran Amazon dynamo steps into the kitchen? Charlotte Green isn’t just any CEO candidate; she’s a commercial whirlwind with over 20 years steering vast international teams and shaking up retail and tech sectors alike. Taking over from Gunjan Srivastava, who left some big shoes to fill earlier this year, Green is slated to start this September, poised to whip up growth and innovation against a backdrop of a robust 2025 for BSH despite all the economic hurdles. It’s a classic recipe for transformation—Amazon’s agile leadership meets home appliance excellence. Can she heat things up enough to set the UK & Ireland markets ablaze with new success? Only time will tell, but boy, am I eager to watch the first course. LEARN MORE

BSH, the manufacturer of Bosch, NEFF, Siemens and Gaggenau appliancez, has announced Charlotte Green as CEO of its UK & Ireland subsidiary.

Green will succeed she succeeds Gunjan Srivastava, who stepped down earlier this year, when she starts work in September.

She joins from Amazon, where she spent 15 spent 15 years building and leading large, multi-market operations across the UK and Europe.

Most recently, she led a broad European portfolio spanning multiple categories and channels, with responsibility for significant commercial operations and large international teams.

Green has more than 20 years’ experience across retail, consumer and technology sectors, she brings expertise in commercial leadership, business transformation and scaling complex organisations, alongside a proven track record of delivering sustainable growth and building high performing teams.

“I have long admired BSH and its brands, both as a consumer and from within the industry, so it is a privilege to be joining the company at such an exciting time,” said Green.

“I’m looking forward to working with the team to build on the strong foundations already in place, strengthen our position across the UK and Ireland, and continue building close relationships with customers, consumers and trade partners.”

Commenting on the appointment, Mirko Aksentijevic, head of markets for Europe at BSH, said: “We’re delighted to be welcoming Charlotte to BSH.

BSH manufactures Bosch, NEFF and Siemens appliances. (Pic: Sheldon Cooper/SOPA Images/LightRocket via Getty Images)

“Her extensive experience in managing multiple portfolios across countries means she is well-placed to continue the growth of BSH in the UK & Ireland markets.

“The UK & Ireland business enjoyed a successful 2025 despite numerous market challenges and under Charlotte’s leadership, we are confident these successes will continue.”

Photo: Charlotte Green. (Pic: Supplied)