Ever wondered how swimsuits evolved from modest one-pieces to the sizzling bikinis we see today? Take a moment and imagine Jane Birkin in that barely-there 1969 bikini—bold, carefree, and effortlessly iconic. Swimwear isn’t just about fabric and style; it’s a reflection of changing times, cultural shifts, and daring attitudes that challenged norms decade after decade. From the curvy charm of Jane Russell’s covered-up suits in the 50s, through the rebellious rise of the bikini in the late 50s and 60s, to the unapologetically flashy designs of the 80s, swimwear tells a story as dynamic as the people who wear it. So, are you ready to dive deep into the captivating waves of swimsuit trends that shaped pop culture? Let’s take a plunge through the years and uncover the styles that made a splash—and some that nearly drowned in the fashion tide. LEARN MORE
1
1956-1957
Getty Images
Jane Russell was one of America’s first major sex symbols. The actress proved that a covered up one-piece could pack a curvy punch in the mid-50s.
2
1958
Getty Images
The bikini began to emerge in the late 50s, seen here in the South of France. Originally invented by Louis Réard in 1946, it wasn’t widely embraced until much later.
Advertisement – Continue Reading Below
3
1959
Getty Images
Elizabeth Taylor stole the show in the film Suddenly, Last Summer with this white maillot. The relaxed look was a step away from the perfectly coiffed ’50s into the looser 1960s.
4
1960
Slim Aarons//Getty Images
This gorgeous Slim Aarons photo illustrates the low-slung bikini bottom style of the early 1960s, paired with a strapless top. Consider it a bikini with structure.
Advertisement – Continue Reading Below
5
1961
Getty Images
A more tailored suit continued to reign as the 1960s went on. And a smart woven hat made for the perfect accessory.
6
1962-1963
Getty Images
Raquel Welch has one of the most famous figures in cinema. This halter style two-piece and Barbarella-esque hair showcases the over-the-top mood of the moment.
Advertisement – Continue Reading Below
7
1965-1966
Getty Images
Sally Field as Gidget was the ultimate surf girl. The sweet pink hue of her suit and pigtails in her hair illustrate the good girl vibe of the mid ’60s.
8
1967-1968
Getty Images
Bathing suits were merging with fashion in the late ’60s, as exemplified in this photo of model Pauline Stone wearing a petal-embroidered strapless bikini layered under a sheer wide-lapel tunic.
Advertisement – Continue Reading Below
9
1969
Getty Images
Jane Birkin wore a barely there bikini with a delicate gold necklace, signifying the end of the big-haired. glamorous ’60s and a move into the more natural, bohemian 1970s.
10
1970-1971
Getty Images
This little gingham two-piece doesn’t have the structure of earlier bikinis. It’s meant to move with the body and showcased an ease that women were beginning to embrace in the early ’70s.
Advertisement – Continue Reading Below
11
1972-1973
Getty Images
The original Foxy Brown, Pam Grier, wore major sunnies and a crocheted bikini top. The look in swim mirrored the look in fashion, which was all about natural fabrics and a less-is-more approach.
12
1974-1975
Getty Images
Jackie O was never one for anything too bohemian. This photo of her on a boat in a white cap and tied black bikini showcases a more streamlined mid-70s vibe.
Advertisement – Continue Reading Below
13
1976
Santi Visalli//Getty Images
Plunging one-pieces were one of the hottest trends of 1976. From Farrah Fawcett to Jacqueline Bisset (shown here), nothing was more popular than a deep neckline and body-hugging silhouette.
14
1977-1978
Getty Images
Princess Caroline of Monaco is seen here in a white maillot with tie-details at the sides. This peek-a-boo style set the tone for the time with its striking elegance and ease.
Advertisement – Continue Reading Below
15
1979
Getty Images
Bo Derek made waves in the film 10 thanks to her flesh-colored swimsuit that left little to the imagination. The late ’70s were still about a naturalism in style—and a good tan.
16
1980-1981
Getty Images
The early 1980s were not yet about over-the-top glamour. Margaux Hemingway wore a simple black one-piece here with slicked-back hair—it’s timeless.
Advertisement – Continue Reading Below
17
1982
Getty Images
Phoebe Cates influenced a generation of young women in this standout red bikini. No one ever thought about exiting a pool the same way ever again.
18
1983-1984
Getty Images
The teeny bikini look continued on into the 1980s, when simple designs were still in style. “The smaller the better” remained the edict of the time.
Advertisement – Continue Reading Below
19
1985-1986
Getty Images
In current vernacular, the look in swim in 1986 was “extra.” A super high cut on the leg, an open back, and a low neckline were the norm. You might even throw on a headband to finish the idea.
20
1987
MGM/UA Distribution Company
Goldie Hawn in Overboard was the pivotal look in 1987, encouraging people to dress as over-the-top as possible, even in a swimsuit. Wall Street was on the rise and so was wearing heaping stacks of gold jewelry and embellishment.
Advertisement – Continue Reading Below
Advertisement – Continue Reading Below
Advertisement – Continue Reading Below
Post Comment