George Corbett Motors’ Surprise Win at the 2026 Waterford Digital Awards—Here’s What It Means for the Future of Auto Innovation
Ever wonder how a traditional car dealership from Waterford revved its engines and zoomed past competitors to clinch the top spot at the 2026 Waterford Digital Awards? George Corbett Motors, a stalwart in the automotive scene since 1995, pulled off a slick digital transformation that turned heads and boosted sales — not by chance, but with a razor-sharp, data-driven marketing and sales ecosystem that tracks customer journeys from the very first click to the showroom handshake. It’s a powerful reminder that even established businesses can turbocharge growth by embracing digital innovation head-on. And in a landscape where the heartbeat of success is measured in clicks, connections, and conversions, George Corbett Motors didn’t just keep up — they led the pack. Curious about the secrets behind their success and what it means for Waterford’s business world? LEARN MORE
Waterford-based George Corbett Motors has been named the overall winner at the 2026 Waterford Digital Awards, in recognition of the company’s investment in digital technology to enhance customer engagement and drive sales.
The awards, organised by Waterford Local Enterprise Office in partnership with Waterford City and County Council, celebrate small and medium-sized businesses that have successfully embraced digital transformation and e-commerce.
The winners were announced at a ceremony held in Dooley’s Hotel on Friday.
Founded in 1995, George Corbett Motors secured the top prize after implementing a digital transformation strategy centred on a fully connected, data-driven marketing and sales ecosystem.
The company integrated its marketing platforms, CRM data and sales processes into a single framework, allowing it to measure the effectiveness of customer interactions from initial online engagement through to vehicle purchase.
Chelsey Walsh, digital marketing manager at George Corbett Motors, said the new approach had transformed how the business understands its customers.
“Our new system allows us to track the full customer journey from initial digital interaction through to enquiry, showroom engagement, and sale,” she said.
“It has been a team effort and I’m very proud of what we’ve achieved and the win here this evening.
“All the businesses here tonight have amazing stories and to be chosen as the overall winner is remarkable.”
Mayor of Waterford City and County, Cllr Liam Brazil, praised the standard of this year’s entrants and highlighted the growing importance of digital technologies for local businesses.
“Digital marketing and its tools have allowed our business community, here in Waterford, to connect with the rest of the world in a faster and smarter way. The stories of today’s finalists and winners are truly inspirational,” he said.
George Corbett Motors also claimed the Best Digital Transformation award, while the other category winners included TEFL Institute of Ireland for Best E-Commerce Business, Adara for Best Use of Social Media and MindPath for Best Digital Marketing Campaign.
Each category winner received €1,000 towards technical advice, photography, videography and marketing, while George Corbett Motors also took home the overall cash prize of €2,500.
Jacqui Gaule, Acting Head of Enterprise at Local Enterprise Office Waterford, said the calibre of entries reflected the strength of the county’s business community.
“We’re delighted that every year new and interesting businesses enter these awards. It’s a positive reflection of business in Waterford, its innovation and relevance,” she said.
She added that the Local Enterprise Office’s Digital for Business initiative continues to help companies identify opportunities, implement new technologies and strengthen their digital capabilities, with the awards providing recognition for those achievements.
Photo: Mayor Liam Brazil with Stuart Kelly & Claire Jennings of Adara (winner best use of social media) & Jacqui Gaule, Acting Head of Enterprise at the Local Enterprise Office Waterford.
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