WEALTH July 14, 2026 0 Comments

Unlock the Secret to Crushing Every Training Run Before You Even Lace Up—Here’s Why Most Athletes Get It Wrong from the Start

Ever wonder why some runners seem to glide effortlessly over miles while others struggle just to find the right pair of shoes? It’s not magic—it’s all about understanding your unique stride and finding footwear that fits like a glove. I recently sat down with Dana Fedina, the savvy store manager of ASICS O’Connell Street in Dublin, where marathon dreams and sneaker tech collide. As the running scene explodes in popularity, one truth remains crystal clear: no two runners are alike. Whether you’re gearing up for your very first 10K, tackling a marathon, or chasing down a new personal record, selecting the perfect shoe is a game changer—literally. With ASICS’s cutting-edge Video Gait Analysis and personalized shoe recommendations, it’s not just retail, it’s a science-backed experience that empowers runners to train smarter, run stronger, and feel unbeatable. Curious how this blend of expert insight and innovation can elevate your run? Dive in and see how Dana and her team are sprinting ahead in helping runners hit their stride with confidence. LEARN MORE

We catch up with Dana Fedina, ASICS O’Connell Street store manager in Dublin, to chat all things marathon and footwear

As marathon running continues to grow in popularity, one thing remains constant: every runner is different.

Whether you’re training for your first 10K, preparing for a marathon, or chasing a personal best, finding the right running shoe is one of the most important decisions you’ll make.

At ASICS O’Connell Street, we’re committed to helping every customer find the right footwear for their individual running goals.

Our team works with runners of every ability, taking the time to understand what they’re training for and how they run, before recommending the shoe that’s best suited to them.

One of the most valuable services we offer is our complimentary in-store Video Gait Analysis.

Using our treadmill and specialist technology, we analyse how your feet move through each stride, allowing us to understand your individual running style and identify the level of support and cushioning that’s right for you.

Rather than relying on guesswork, our team uses these insights to recommend suitable footwear before inviting customers to try different styles and compare how they feel, ensuring the perfect fit before they leave the store.

One of the newest additions to our running range is the GEL-KAYANO™ 33, designed to deliver exceptional stability and comfort for runners looking for reliable support over any distance.

Whether you’re building mileage during marathon training or simply looking for a dependable everyday running shoe, it’s a fantastic example of how innovation continues to support runners at every level.

For us, it’s never just about selling a pair of trainers it’s about helping people enjoy running more comfortably and confidently.

The combination of expert advice, personalised gait analysis and the opportunity to test different models means every customer leaves knowing they’ve found the right shoe for their individual needs.

As marathon season gathers pace, our team at ASICS O’Connell Street is here to support every runner, from first-time participants to experienced marathoners.

With expert knowledge, innovative technology and the latest ASICS footwear, we’re proud to help our customers start every training run with confidence.

Follow us on Instagram @shuzgroup for the latest information.