WEALTH July 17, 2026 0 Comments

Applegreen’s 24/7 Birthday Bash with I’m Grand Mam Co-Hosts: The Game-Changing Event You Can’t Afford to Miss!

Ever wonder what it takes for a brand to turn a simple anniversary into a nationwide celebration that packs a punch? Well, Applegreen is about to show us exactly that next Friday, July 24. This isn’t just another birthday—it’s their famous 24/7 event, where one-day-only deals, discounts, and surprises ripple through nearly 200 stores across Ireland. But here’s the kicker: the heart of the festivities will be the Birthday Bash at Applegreen Enfield Westbound on the M4, kicking off at 10 a.m., hosted by none other than PJ Kirby and Kev Twomey from the “I’m Grand Mam” podcast. With TikToker James Doyle, live tunes, games, and a chance for birthday doubles to win a €5,000 holiday voucher, it’s not just a party—it’s a full-on value-packed experience. So, if you think a packet of Tayto for 24 cents sounds too good to be true, or if you’re intrigued by the power of combining smart marketing with genuine customer engagement, this is one event worth watching closely. Ready to dive into how Applegreen pulls this off year after year? LEARN MORE

Applegreen will celebrate its anniversary next Friday (24 July) with its annual 24/7 event, offering one-day offers, discounts and treats to participating stores across Ireland.

The centrepiece will be a Birthday Bash event at Applegreen Enfield Westbound on the M4 starting at 10am, hosted by PJ Kirby and Kev Twomey from the I’m Grand Mam podcast.

TikToker James Doyle will also be in attendance, and there will be live music, entertainment, games and giveaways.

As part of this year’s celebration, Applegreen is inviting people who share its birthday on 24 July to enter via its social media channels for the chance to attend the Birthday Bash and compete in the live 24/7 Birthday Quiz, with the chance of taking home a €5,000 holiday voucher.

Customers who don’t share Applegreen’s birthday can still join in the celebrations on the day and win prizes through games, giveaways and interactive activities at the event.

On the day, customers will be able to avail of discounts on chicken fillet rolls and breakfast rolls (€2.47 each), Tayto crisps (24c) and car washes (€2.47).

Kev Twomey from I’m Grand Mam said: “Who doesn’t love a birthday party? We are calling all those born on 24 July and even the other 364 days of the year to join us to celebrate Applegreen’s biggest day of the year.

“It’s going to be a brilliant day with plenty of laughs, games and surprises, so make sure you come down and join the celebrations and if you were born on 24 July bring your ID, it might be worth it”

I’m Grand Mam co-host PJ Kirby continued: “And get to your nearest Applegreen on the day to get your hands on some crazy one day offers. Who doesn’t want a packet of Tayto for 24 cents!”

Commenting on this year’s event, Seamus Stapleton, managing director at Applegreen, said: “24/7 is one of the highlights of the year for everyone at Applegreen. It’s our opportunity to celebrate our birthday by thanking our customers and colleagues with fantastic value, great experiences and a little bit of fun.

“Whether you’re stopping into your local Applegreen to enjoy our amazing 24/7 deals or joining us at Enfield Westbound on the M4 for the Birthday Bash, we’re looking forward to celebrating with our customers and colleagues across Ireland.

“And if you happen to share our birthday on July 24, make sure you enter for the chance to compete for our very exciting grand prize.”

Full details on how to enter the Birthday Quiz, along with information on the Birthday Bash and all planned 24/7 activities, are available across Applegreen’s official social media channels.