From Legendary Rock Vibes to Luxe Stays: Discover Paris’s Game-Changing Hotel Transformation You Can’t Miss!
Every Paris Fashion Week, the city’s elite and trendsetters gather like clockwork in a select few legendary spots, each buzzing with an energy that’s equal parts electric and exclusive. It’s fascinating, isn’t it, how these places—whether timeworn classics or edgy newcomers—become the heartbeat of fashion’s grand spectacle? This summer, just before the men’s and couture shows kicked off, whispers began swirling about a venue that’s a cheeky blend of old and new: the Bus Palladium. Imagine a rock club turned hotel, restaurant, bar, and nightclub all rolled into one—reborn from its 1965 roots, where icons like Salvador Dalí and Mick Jagger once roamed. What happens when history and modernity collide in Pigalle’s most storied address? I’m about to dive deep into that blend of legacy and reinvention, where the past doesn’t just linger—it struts back onto the stage. LEARN MORE
Every Paris Fashion Week, the fashion industry seems to wordlessly coalesce around a handful of bistros and bars, hotels, and shops. Sometimes these anointed spots are decades-old mainstays, sometimes they’re new upstarts, but they all share a rarefied buzz. These are the places to be, to see and be seen.
This summer, in advance of the men’s and couture shows, I started to hear about a new place that was an old place that was also a hotel and a restaurant and a bar and a club. The Bus Palladium, which opened this past spring, is the new incarnation of the famed Pigalle rock club, which opened in 1965 and played host to regulars like Salvador Dalí, Mick Jagger, and Serge Gainsbourg. (Gainsbourg wrote “Qui est ‘in’, qui est ‘out’” about the Bus Palladium.)
While the club officially closed in 2022, the idea for Bus Palladium’s new life was born over a backgammon game between the building’s owner, Christian Casmèze, and Nicolas Saltiel, founder of the Chapitre Six hotel group. Casmèze had a vision of the club as a relative of New York’s Chelsea Hotel. The DNA and history were there; all they needed to do was build it.
An all-star team of Parisian tastemakers was tapped to bring the project to life. Studio KO, the architecture firm led by Karl Fournier and Olivier Marty, known for projects like London’s Chiltern Firehouse, the renovation of L.A.’s Chateau Marmont, and the Yves Saint Laurent museum in Marrakech, oversaw the build. Eternal French cool girl Caroline de Maigret came in as creative director, overseeing the scent, uniforms, and in-room playlists. And nightlife impresario Lionel Bensemoun, co-founder of Le Baron, took on the heady task of reviving the club and programming it.
I checked into the Bus Palladium during a reporting trip on a fortuitous early summer week in Paris, mere days before the first heat waves hit. (Though it must be said, the AC was working beautifully.)
The original Bus Palladium was just two floors, an aberrant silhouette on Rue Pierre Fontaine’s row of Haussmannian buildings. To convert the club into a proper hotel, Studio KO had to demolish the existing structure, which wouldn’t have been able to sustain the six additional floors added to the building. They kept the iconic vertical red neon BUS PALLADIUM sign, my only clue I was in the right spot when I arrived at 6 Rue Pierre Fontaine. Studio KO maintained much of the essence of the club—there’s nothing about entering the space that screams hotel lobby. I clocked a wall of carefully curated records by the hotel’s bar and restaurant before I figured out where the subtle dark wood-paneled front desk was.
“This new architecture had to retain an imprint of the original building, so that residents of the neighborhood who had known the Bus Palladium would feel that it had not really changed, and that it was waking up a bit like a sleeping beauty,” says Karl Fournier, co-founder of Studio KO. “So we made sure that the layers of past and present would add up and accumulate, rather than erase one another. We also had to recover the building’s lines: we reused the vocabulary of its architecture by keeping, for example, the two entrance doors. Every detail was studied … We created a dividing line at the height where the original Bus Palladium building ended and, above that, we built the six floors.”
I must admit I was apprehensive about the noise; the club is still a cornerstone of the Bus Palladium, open Thursday through Friday, with hotel guests even receiving priority access. During fashion week it attracted the likes of Madonna and Charlie XCX. But I needed to work and to get up early for interviews. Fortunately, my room was as silent as a tomb (complimentary!).
The walls are lined with cork, and other surfaces, including the ceilings, are concrete—materials Studio KO used to create striking visual contrast between, say, the powdery rouge carpeting and the Yves Klein blue zellige tiles lining the bathroom, but which also did a great job of blocking out any sounds.
The overall effect was sleek yet warm and welcoming. Crucially, the bed was incredibly comfortable. Other design touches included a built-in banquette and table (a perfect spot to work) and a stereo system that piped in playlists curated by de Maigret (you could choose between four).
De Maigret currently lives in Pigalle and started going to Bus Palladium when she was 18. “It was one of my favorite places in Paris, and it still is today,” she says, “because you can breathe in a creative verve there, something both joyful and sultry.” She also highlights another key draw of the Bus Palladium: its location.
“I moved there more than twenty years ago. It is still a village-like neighborhood, with diversity, craftspeople, and people who share real expertise,” says de Maigret. “Pigalle truly was one of the epicenters of art in Paris, and you can still feel it today when walking around. Auguste Renoir’s studio, which later became Suzanne Valadon’s and can be visited at the Musée Montmartre. Le Bal, a photography gallery and new media space, with programming that is always interesting and committed. Concert venues like La Cigale, La Boule Noire, or Le Trianon … there is so much to see.” Conveniently, de Maigret put a list of her favorite spots in each room.




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