Why 90% of Smart Businesses Bet Big on Stablecoins — And You Should Too Before It’s Too Late
Ever wonder if diving headfirst into stablecoins is just another fad or the next big leap for business finance? Turns out, it’s the latter—at least if you ask 90% of the companies already knee-deep in the action. According to Payoneer’s latest report unveiled at Money20/20 in Vegas, stablecoins aren’t just tech toys for crypto geeks; they’re real tools delivering faster settlements, better market access, and smoother payment experiences. Businesses juggling complex international operations especially see the juice, with many planning to ramp up usage across the board. But hey, it’s not all sunshine and rainbows—operational hurdles like integration headaches and regulatory gauntlets are very much in play. Still, the overwhelming sentiment? Worth every bit of the hustle. Curious how these digital dollars are reshaping the enterprise landscape and why your business might want to pay close attention? LEARN MORE

Stablecoin adoption is gaining traction among businesses already putting the technology to work, with 90% of those using it at meaningful scale saying it is worth the effort, according to a new Payoneer report.
The report
“Stablecoin Steps Up” was released at Money20/20 in Las Vegas. Payoneer surveyed 265 senior payments, treasury and finance leaders at US-based marketplaces, platforms and enterprises with at least $100 million in annual revenue.
All respondents had prior experience with stablecoins or were already using, piloting or evaluating the technology, meaning the findings reflect businesses already engaged with stablecoins rather than the wider enterprise market.
Adoption and scale
Nearly seven in ten respondents, or 69%, said they were using stablecoins in live operations, while 41% of all respondents were using them at meaningful scale. Another 82% expect stablecoins to become part of their financial infrastructure within three years.
Among businesses using or piloting stablecoins, 50% reported faster settlement, 41% cited better access to markets and currencies, and 40% said stablecoins improved the payment recipient experience.
Complexity drives deeper use
Businesses with broad international operations reported greater benefits from stablecoins.
Companies describing their cross-border operations as very complex also expect to expand stablecoin use across every surveyed use case more aggressively than the overall sample.
The largest gap was in supplier and contractor payments, where 82% of these businesses plan to expand use, compared with 54% of all respondents.
Customer-facing plans
A third of respondents already offer stablecoin capabilities directly to customers, while another 50% plan to do so within three years.
Treasury management and multi-currency balances were a priority for 55% of respondents today, with 92% saying they were a priority now or relevant within three years. For embedded customer wallets, those figures were 52% and 86%, respectively.
The report also highlights the operational challenges businesses face as they move beyond pilots, including integrating stablecoins into existing systems, meeting regulatory and compliance requirements, reconciling transactions and ensuring recipients can convert and use the funds they receive.
Rowland Berry, Payoneer’s vice president of global strategic partnerships, said moving stablecoins into production is an operating-model decision as much as a technology one, requiring clear ownership, controls and reconciliation processes.
Still, confidence rises with adoption. The report found that 90% of businesses using stablecoins at meaningful scale said the technology was worth the effort.
That included 55% who said it was definitely worth it and 35% who said it was probably worth it.
Among businesses still piloting or testing stablecoins, 73% said the effort was worth it, although only 13% were certain of that assessment.
Market numbers
Total stablecoin supply sits at nearly $300 billion, per CoinGecko.
Tether’s USDT still dominates with a market cap around $183.5 billion, while Circle’s USDC sits at about $72 billion. Spending through stablecoin-linked cards reached $3.9 billion through September.
How stablecoins got here
Stablecoins were originally designed as a volatility hedge, a way to park value in crypto markets without riding Bitcoin’s price swings.
Their first real utility was letting traders move between positions without cashing out to fiat. Cross-border payments, where legacy systems impose delays, fees, and friction at every step, became the obvious next use case.
Payoneer has been positioning itself accordingly, embedding stablecoin functionality into its global payments platform through strategic partnerships and pursuing a US national trust bank charter to deepen its regulatory footing.



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