How WLR Broke Records and What It Means for the Future of Radio—The Untold Story You Can’t Ignore
Ever wonder what it takes for a local radio station to not just survive but absolutely thrive in today’s whirlwind media landscape? Well, Waterford’s very own WLR has cracked the code, hitting record-breaking listenership numbers that make you stop and say, “Wow, they really nailed it!” With a staggering 70,000 tuning in weekly and 50,000 catching their daily shows, WLR isn’t just a station – it’s a community heartbeat. The latest Ipsos JNLR survey reveals their quarter-hour audience jumped by 2,000 to a sensational 14,000, alongside a market share that’s climbed to an impressive 38.4%. It’s clear WLR’s blend of local news, sport, and entertainment has struck a powerful chord, serving Waterford city and county with unmatched dedication – proving that in an era dominated by streaming giants, regional radio can still command a loyal, massive audience. Curious how a station keeps this momentum rolling with big events like the FAI Cup Final and festive season plans on the horizon? Dive into the journey behind these numbers and the team’s passion driving this local powerhouse. LEARN MORE
Waterford radio station WLR has recorded its highest-ever quarter-hour listenership, with 70,000 people now tuning in every week and 50,000 listening daily.
The latest Ipsos JNLR survey, covering the period from October 2025 to September 2026, found that WLR’s average quarter-hour audience increased by 2,000 year-on-year to a record 14,000.
The station’s market share has also risen to 38.4%, underlining its position as a leading source of local news, sport and entertainment in Waterford.
The latest figures represent a strong performance for the station, which broadcasts across Waterford City and County and provides coverage of local news, community events and sporting occasions, alongside its daily entertainment programming.
Michael Byrne, CEO of WLR, said he was proud of the station’s team following the latest results.
“These are fantastic results for WLR, and I’m incredibly proud of our entire team, whose hard work and commitment have helped us achieve record quarter-hour listening figures and an increased market share of 38.4%,” he said.
“I want to sincerely thank our 50,000 daily listeners and 70,000 weekly listeners for their continued loyalty and support, because everything we do at WLR is about delivering the very best local radio service for the people of Waterford.”
The results come ahead of a busy period for the station, which is preparing extensive coverage of Waterford FC‘s appearance in the Club Orange FAI Cup Final on Sunday, November 8.
WLR will broadcast live from Dublin, providing pre-match coverage and live commentary of the final, alongside its regular sporting programming.
The station is also preparing a series of Christmas broadcasts, events and fundraising initiatives involving local businesses and community organisations across Waterford.
The latest JNLR figures provide a boost for WLR as it continues to invest in local journalism, live sport and entertainment.
According to the survey, the station’s average quarter-hour audience has grown by 2,000 over the past year, while its market share has increased to 38.4%.
The JNLR survey is the principal measurement of radio listenership in Ireland, with the latest results reflecting audience habits over the 12 months to September 2026.
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