Unlock Game-Changing Style and Performance: Inside Joe Burrow’s Surprising New Alo Yoga Collaboration for NFL Fans
What if the secret to channeling your inner NFL superstar isn’t just about the perfect throw or the grind in the gym—but a touch of mindfulness woven into your workout wardrobe? Bengals quarterback Joe Burrow, famous for his fiery passion and steely composure under pressure, is teaming up with Alo Yoga to help the rest of us ignite that competitive spark. Think of it as gear designed not just for peak performance but for anyone who shows up early, stays late, and keeps pushing when motivation runs dry. Intrigued? Let’s dive into how Burrow’s relentless drive inspired the new Conquer Collection—athletic wear that’s as focused and consistent as the man himself. LEARN MORE
BENGALS STAR QUARTERBACK Joe Burrow is known for his fiery on-field persona, and his latest collaboration with Alo Yoga seems to be geared towards helping us commonfolk stoke our own competitive flames.
The yoga brand just announced the Conquer Collection, its latest venture with the reigning NFL passing yards leader. The athletic apparel and lifestyle brand, renowned for its premium athleisure gear and focus on core tenets of wellness and mindfulness (its name is an acronym for air, land, and ocean), said in a statement that Burrow’s own skillset serves as inspiration for the collection’s prized pieces.
“Known for his calm under pressure, relentless drive, and unmatched mental toughness, Joe Burrow shows up when it counts, on and off the field,” Alo said on its site. “His approach mirrors the mindset behind every piece in this collection: focused, consistent, and built for the long game.”
Alo goes on to describe the collection as “pieces in a super-soft fabric that’s designed for reaching peak performance.” The new lineup features everything from joggers to sleeveless tees to quarter-zip performance wear. The collection, ALO said, is geared specifically towards those with a similarly maniacal approach to preparation and detail as the 2x Comeback Player of the Year Award winner.
“Designed for the ones who show up early, stay late, and keep going long after the motivation fades, the Conquer collection is performance gear made for today, tomorrow, and beyond,” Alo noted.
Alo and Burrow’s partnership began last September, when the Pro Bowler starred in an ad campaign rolling out the brand’s new line of running shoes. The Alo Runners marked the brand’s entryway into luxury performance footwear, with the signal caller leading the helm. Burrow has also been recently spotted wearing some of the brand’s flagship styles in a pair of preseason games this year, a steep departure from his typical flashy pre-game attire.
The Conquer Collection campaign runs from now through September 19. In the meantime, take a look at some of our favorite styles, and you can shop the entire collection below.
Our Favorite Styles from the Conquer Collection
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Tim Kohut is the Deals and Trends Editor for Popular Mechanics, Men’s Health, Best Products, and Runner’s World. He has extensive product review and gear coverage expertise, particularly in tech, home, auto, and health. Tim was previously the Deputy Commerce Editor of The Drive and a Commerce Editor at BGR. He’s also overseen gear coverage and strategy at Popular Science, Bob Vila, Outdoor Life, and Field and Stream. He has a strong affinity for cats, Batman, and early 90’s Nicolas Cage films, in that order.
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