Crypto & Forex September 8, 2025 0 Comments

Is Christie’s Silent Retreat from NFTs a Sign of a Digital Art Bubble About to Burst?

Ever wonder what happens when a titan like Christie’s quietly shutters its digital art department amid the swirling doubts around NFT marketplaces? It’s like watching the fireworks fizzle out before the grand finale — unexpected yet strangely telling. Once the trailblazer that ignited the NFT craze with Beeple’s jaw-dropping $69 million sale, Christie’s now folds its digital art sales into broader, more traditional categories, signaling a tectonic shift in how digital assets are valued and sold. With fresh leadership steering the ship and a market that’s definitely not sailing smoothly, this move begs the question: Is the digital art revolution pausing to catch its breath or pivoting towards an entirely new direction? Buckle up, because the art world is reshuffling, and the game is changing fast. LEARN MORE

Home » NFTs » Christie’s winds down digital art department as its NFT marketplace faces doubt

Christie’s closes its digital art department, folding sales into broader categories as the digital art market faces ongoing struggles.

Photo: Christie’s Auction House

Key Takeaways

Christie’s shut down its digital art department, moving sales into broader categories.
The closure marks a significant strategic change for Christie’s role in the NFT market.

Christie’s has shut down its digital art department, cutting staff including VP Nicole Sales Giles at the end of August, according to a report from Now Media. The auction house confirmed the move, saying digital works will now be sold within its 20th and 21st Century Art category.

The changes follow the appointment of new CEO Bonnie Brennan in February and coincide with a downturn in the digital art market.

Christie’s, which helped spark the NFT boom with Beeple’s $69 million sale in 2021, later launched its onchain platform Christie’s 3.0, now facing an uncertain future.