HEALTH WEALTH September 17, 2025 0 Comments

Bartra’s Bold Move: How a New Home Care Venture Could Spark 3,000 Jobs and Disrupt an Entire Industry

Ever wonder what it takes to seriously shake up the home care scene while creating over 3,000 jobs in just five years? Well, Bartra Group isn’t just pondering that question—they’re diving headfirst into it with a bold new venture. Led by Ray Coyne, who once steered Dublin Bus, Bartra Homecare is rolling out a specialized service that puts personal stories and patient-designed care models front and center. Starting around the vibrant hubs of Dublin, Meath, Kildare, and Wicklow, this initiative aims to rewrite the rulebook on daily living, dementia, and palliative care by borrowing a page from some innovative European playbooks. It’s not just business as usual—this is about connecting deeply with what clients and caregivers truly value, ensuring home care isn’t just consistent and safe, but genuinely transformative for Irish communities. Curious how they plan to pull it off? LEARN MORE

Bartra Group has said it will add more than 3,000 jobs over the next five years as part of a new specialised home care service.

Former Dublin Bus chief executive Ray Coyne will lead Bartra Homecare, which will initially concentrate on the greater Dublin area, including Meath, Kildare and Wicklow, before achieving nationwide coverage.

The business will offer daily living care as well as dementia and palliative care, taking inspiration from European models, where patients design the model of care.

Bartra Healthcare aims to service 3,000 clients within three years of launch.

“Our purpose is to raise the standard of home care in Ireland, one home at a time,” said Coyne.

“We will do this through our excellent recruitment methods and recognition of our employees, allied to strong governance to deliver consistent, safe and high-quality care for service users.

“Viewing your business from behind a desk only gives you limited information, so I have spent a lot of evenings in houses talking to clients and homecare assistants about what they truly value when using and delivering home care services,” he added.

Ray Coyne, CEO of Bartra Homecare, which intends to create 3,000 jobs nationwide over the next five years. (Pic: Shane O’Neill, Coalesce)

“People have a lot going on in their lives, both service users and employees, and if you are truly open to understanding that, then you can achieve a business that matches employee and client needs.

“This will create consistent and long-lasting home care relationships that allow people remain active in their community.”

Photo: Ray Coyne. (Pic: Shane O’Neill, Coalesce)