How Core Optimisation’s Bold Moves Secured Them the Coveted Large Agency of the Year—And What It Means for Your Business Growth
Ever wondered what it takes for a regional agency to leap from local acclaim straight onto the national stage—and snag the coveted Large Agency of the Year at the Irish eCommerce Awards? Well, Core Optimisation from Shannon just pulled off that exact feat, turning a decade of grit, savvy, and unstoppable hustle into a triumph that’s got the entire eCommerce scene buzzing. Founded in 2015 by Caroline Dunlea and David Brett, this full-service digital marketing powerhouse has been quietly shaping the internet retail landscape across Ireland, proving that with the right team, relentless dedication, and a laser focus on sustainable growth, even a 57-strong squad can dominate a fiercely competitive market. So, what’s their secret sauce, and how does a celebration of ten years of success look when crowned at The Mansion House in Dublin? Let’s dive right in and unpack the vision and vigor behind this remarkable achievement. LEARN MORE
Core Optimisation has been named Large Agency of the Year at the Irish eCommerce Awards 2025.
The achievement comes as the Shannon-based company celebrates its 10-year anniversary, underscoring Core Optimisation’s talented team and steadfast commitment to driving client success.
Founded in 2015 by Caroline Dunlea and David Brett, Core Optimisation is a full-service digital marketing solutions provider dedicated to helping a wide range of brands achieve sustainable, long-term profitability.
The Irish eCommerce Awards 2025 took place at The Round Room at The Mansion House in Dublin on Friday, 19 September, sponsored by AIB Merchant Services.
It is the only dedicated celebration of Irish eCommerce retailers, software providers, agencies, and entrepreneurs in the country.
The Awards recognise and reward the organisations, teams, and individuals who are helping shape the thriving internet retail industry across the island of Ireland.
Commenting on the achievement, Kieran O’Brien, Director of Marketing and Communications at Core Optimisation, said: “We are delighted to win this prestigious award that recognises the very best in the Irish eCommerce sector.
“To win in such a competitive category is a great testament to the work of our 57-strong team and the quality of the results for our client base.
“As a regional-based agency celebrating 10 years in business in 2025, it’s even more rewarding to have our work acknowledged on the national stage. I am grateful to all the team for their contributions to securing this recognition.”
Photo: Kieran O’Brien, Director of Marketing and Communications, Core Optimisation, Ger Hayden, Director of Digital, Core Optimisation, and Brian Conlon, Head of SEO, Core Optimisation
Amazon Echo Show 11 (newest model), Vibrant Full-HD 11" display with more viewing area and spatial audio, designed for Alexa+, Graphite
$219.99 (as of October 3, 2025 02:40 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Monster Energy Rehab Tea + Lemonade + Energy, Energy Iced Tea, Energy Drink 15.5 Ounce (Pack of 15)
$28.68 (as of October 3, 2025 03:08 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
vitaminwater Energy Tropical Citrus Nutrient Enhanced Flavored Water Beverage, 20 fl oz Bottles, 12 Pack
$14.88 (as of October 2, 2025 03:05 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
PUR Gum | Aspartame Free Chewing Gum | 100% Xylitol | Natural Spearmint Flavored Gum, 55 Pieces (Pack of 3)
$10.99 (as of October 3, 2025 03:08 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Post Comment