WEALTH September 26, 2025 0 Comments

How RTÉ’s The Traitors Ireland Cracked the Code to Viral Success—And What It Means for Your Next Big Venture

So, what really taps into the cheeky charm of Irish TV and grabs millions of eyeballs like a bull in a china shop? RTÉ’s first season of The Traitors Ireland just wrapped, and folks, it wasn’t your average flick-through-the-channels kind of show. Over four weeks, suspense, strategy, and plain-old drama held audiences spellbound on both traditional TV and the digital playground of RTÉ Player. And let’s chew on that for a moment — more than 2.1 million people tuned in for the main show and its spin-off, The Traitors Ireland Uncloaked, pumping out over 4 million streams! That’s not just numbers; it’s a sign that Irish storytelling is roaring loud, and streaming is no longer the newbie on the block. Isn’t it fascinating how a program can pull a 70% share in the coveted 18–44 demo, serving entertainment with a side of savvy cross-platform storytelling? If that doesn’t get your hustle mind ticking about the power of blending traditional views with digital innovation, what will? Trust me, RTÉ’s not just playing the game—they’re changing it. LEARN MORE

RTÉ is celebrating the success of the first season of The Traitors Ireland, which concluded this week after four weeks of suspense-driven television that kept audiences gripped across both broadcast and streaming.

The broadcaster revealed that the main series and its spin-off, The Traitors Ireland Uncloaked, have together reached more than 2.1 million people on television to date, while generating over 4 million streams on RTÉ Player.

Audience figures underline the show’s broad appeal.

Each episode of The Traitors Ireland averaged 557,000 viewers and a 50% share of the audience, while the finale, which saw Oyin, Kelley and Vanessa emerge victorious, drew 732,000 viewers and secured a 57% share.

Among younger viewers, the series achieved a standout 70% share in the 18–44 demographic.

RTÉ Player has also proven central to the programme’s success.

The finale alone drew 89,000 live streams, while Uncloaked—the behind-the-scenes companion series—has amassed 590,000 streams to date, demonstrating demand for cross-platform storytelling.

Gráinne McAleer, Commissioning Editor, Factual and Documentary Series, said, “We are thrilled that each episode of The Traitors Ireland was viewed by so many across linear TV and on the RTÉ Player.

“We were particularly delighted with the number of 15–34 year olds who tuned in and with the volume of viewers who also wanted to catch up and hear more on The Traitors Ireland Uncloaked…

“There was someone for everyone in the cast and we’re really proud of the fact that the audience responded whole-heartedly to that.”

Seán Mac Giolla Phádraig, Managing Editor of Video at RTÉ, highlighted the collaboration behind the series.

“The Traitors Ireland is a series that everyone involved can be very proud of.

“We’ve been particularly delighted to see the strength of talent across the different disciplines that worked for Kite Entertainment to produce the series…

“Both series have set a new benchmark for collaboration between companies in the independent sector and RTÉ and we’re really excited about the potential in this as we continue to build on our offering to our audiences.”

The strong ratings performance positions The Traitors Ireland as one of RTÉ’s most successful entertainment launches in recent years, underscoring both the broadcaster’s commitment to original Irish programming and the growing importance of digital streaming alongside traditional viewing.