WEALTH October 17, 2025 0 Comments

Why Pat O’Leary and Des Annett’s Surprise Appointment to Tourism Ireland’s Board Could Flip the Entire Travel Game Overnight

Ever wonder what it takes to steer the ship of a country’s tourism at the highest level? Well, Pat O’Leary and Des Annett just stepped into those very captain’s shoes on the board of Tourism Ireland — yes, the very outfit that sells the Emerald Isle’s magic to the world. Now, this isn’t just another handshake-and-smile appointment; these folks bring serious chops. O’Leary is no stranger to leading, with his tenure as chair of the Kerry Tourism Industry Federation and a former managing director gig at Liebherr Container Cranes. Meanwhile, Annett’s financial savvy, honed at CIE Tours International and as ex-president of the Incoming Tour Operators Association, means the board’s got a powerhouse combination of leadership and monetary muscle. Oh, and just when you thought the team was shaking up, Ruth Andrews and Stephen McNally are back for another round — talk about a blend of fresh energy and seasoned expertise. All greenlit by the North South Ministerial Council, this reshuffle signals a robust push ahead for Ireland’s tourism scene. Buckle up — the island’s charm is in capable hands! LEARN MORE.

Pat O’Leary and Des Annett have been appointed as directors to the board of Tourism Ireland, the organisation responsible for marketing Ireland as a holiday destination overseas.

O’Leary is chair of the Kerry Tourism Industry Federation and former managing director of Liebherr Container Cranes while Annett is financial controller at tours operator CIE Tours International and a former president of the Incoming Tour Operators Association (ITOA).

The appointments of O’Leary and Annett were approved at an institutional meeting of the North South Ministerial Council on Friday following their nomination by Minister for Enterprise, Tourism and Employment Peter Burke.

Ruth Andrews and Stephen McNally have also been reappointed to the board for a further term.

“I am delighted to welcome two new appointees Pat O’Leary and Des Annett to the Board of the Tourism Ireland and I warmly congratulate them on their appointments,” said Burke.

“I am equally pleased to confirm the reappointment of Ruth Andrews and Stephen McNally for a second term, in recognition of their valuable contribution to date.

“I would like to wish the members well as they undertake important roles in supporting the tourism industry on the island of Ireland.”