Chili’s Turns Iconic Red Booths into High-Priced Boots — Here’s Why Every Entrepreneur Should Take Notes on This Bold Brand Move
Related: ‘Gen Z Is Obsessed’: Chili’s Sales Are Skyrocketing Thanks to the Triple Dipper and Turbo Chefs
“We thought it would be fun to celebrate this familiar piece of the Chili’s experience by turning it into something truly unexpected for our fans,” said Jesse Johnson, Chili’s vice president of marketing, in the statement. “Our new friends at Tecovas have been the perfect partners in bringing this wild idea to life with their handcrafted boots now reimagined with our booth material.”
Still, it will cost you a lot more than the popular Triple Dipper. Booth Boots (both women’s and men’s styles) will retail for $345, and the Booth Belt, with its “brass buckle in a matte nickel finish,” will sell for $75.
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