Coinbase’s Bold Move: Why Adding World Liberty Financial’s USD1 Stablecoin Could Reshape Your Crypto Portfolio Overnight
Ever wonder what it takes for a stablecoin to catch the eye of a heavyweight like Coinbase? Well, World Liberty Financial’s USD1 just made the VIP list on Coinbase’s listing roadmap, sparking curiosity across the crypto cosmos. This isn’t just another token getting a nod; it’s a stablecoin backed by none other than Eric Trump and Donald Trump Jr., aiming to shake things up with a fresh loyalty program that rewards users for trading, holding, and staking. Could this be a game-changer in how stablecoins engage their holders and partner with exchanges? Stick around as we unpack what this means for the DeFi space and why USD1’s journey to Coinbase might just be the start of something bigger. LEARN MORE.
The project recently introduced a loyalty program for USD1 that compensates users for certain activities on designated crypto exchanges.

Key Takeaways
- Coinbase has added World Liberty Financial’s USD1 stablecoin to its listing roadmap, signaling a potential future listing.
- A loyalty points program for USD1 holders is planned, with rewards for trading, holding, and staking.
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Coinbase has placed World Liberty Financial USD (USD1) on its listing roadmap, indicating that the stablecoin could be added to the exchange once specific requirements are met.
Assets added to the roadmap today: World Liberty Financial USD (USD1)https://t.co/rRB9d3hSr2
— Coinbase Assets 🛡️ (@CoinbaseAssets) August 21, 2025
USD1 is the flagship stablecoin of World Liberty Financial, a DeFi project backed by Eric Trump and Donald Trump Jr. Eric Trump reposted Coinbase’s announcement on Thursday, noting that more news will follow shortly.
World Liberty recently minted $205 million of USD1, bringing the total supply to $2.4 billion. The project’s treasury holdings reached $548 million, with USD1 representing 39% of the portfolio.
The project plans to introduce a loyalty points program for USD1, offering rewards for trading, holding, and staking activities. The initial phase will involve partnerships with selected crypto exchanges to establish participation guidelines.
The program will later expand to include USD1 staking yields, DeFi protocol integration, and features through the WLFI mobile app. World Liberty Financial and its partners will announce specific launch dates and point calculation methods in the future.
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