Delta Air Lines Shatters AI Price Myths: What They’re Really Doing with Your Data Will Surprise You
Delta Air Lines fired back at lawmakers this week, defending its use of artificial intelligence in pricing airfare.
In a letter to three lawmakers reviewed by TPG, the Atlanta-based carrier again insisted it’s not tapping into customer data or targeting individual consumers as part of a new AI-assisted pricing program.
Delta specifically disputed concerns raised by three Democratic senators who, last month, accused the airline of “individualized” and “surveillance” pricing.
“This is incorrect and this assumption, unfortunately, has created confusion and misinformation in the public discourse,” Delta Chief External Affairs Officer Peter Clark wrote in a letter Thursday. “Furthermore, we have zero tolerance for discriminatory or predatory pricing and fully comply with applicable laws in privacy, pricing and advertising.”
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