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Delta Air Lines Shatters AI Price Myths: What They’re Really Doing with Your Data Will Surprise You

Delta Air Lines Shatters AI Price Myths: What They’re Really Doing with Your Data Will Surprise You

Delta first revealed it was using AI on a small portion of domestic bookings last fall, likening the technology to a “super analyst” assisting its human revenue management workers.

By last month, the carrier had integrated AI on about 3% of its domestic routes through a partnership with tech firm Fetcherr, Delta President Glen Hauenstein said, noting the carrier hoped to increase its AI usage to about 20% of routes by the end of 2025.

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