Delta Air Lines Shatters AI Price Myths: What They’re Really Doing with Your Data Will Surprise You
Then, last week, American Airlines CEO Robert Isom said Delta’s use of AI was “not appropriate” and contended American didn’t plan to use AI in its fare-pricing practices.
Responding this week, Delta said its new AI program was merely a “decision-support tool” that forecasts demand and recommends fares based on many of the same business considerations that have dictated fares for decades, from booking patterns to route competition and fuel prices.
In some cases, Delta’s AI tool recommends cheaper fares — presumably when seats aren’t selling.
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