Exposed: The Legal Playbook Brands Use to Outsmart Deceptive Advertising and Shield Their Reputation
Understanding Deceptive Advertising
Deceptive advertising encompasses many practices where false or exaggerated claims might mislead consumers about a product or service. This can occur through various channels, including print, broadcast, and digital media. The essence of deceptive advertising lies in its potential to create a misrepresentation that affects consumer decision-making. For example, a product claiming to deliver results unsupported by evidence or omitting critical information necessary for an informed purchase decision constitutes deceptive advertising.
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