Ghost Commerce Exposed: The Untapped Goldmine Shaking Up Online Business as We Know It
Instead, lean heavily into your niche, conducting targetted social media ads that reach them specifically, and focusing on PPC topics that they search.
One of the most obvious examples is via your SEO efforts. If, for example, your ghost commerce business is selling functional fitness sneakers, it can be tempting to write content for your website that focuses on the keyword phrase ‘sneakers.’
After all, as you can see below, there is plenty of traffic for that search term:
However, it is also a very competitive keyword (56) and you will be competing with leading brands like Adidas and Nike.
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