Ghost Commerce Exposed: The Untapped Goldmine Shaking Up Online Business as We Know It
In many instances, this won’t be an issue, but a bad customer experience could lead to negative feedback and a lack of repeat purchases.
As you’re not the owner of the products, you also need to adjust your expectations when it comes to profit margins.
As a ghost commerce owner, you’ll only be able to charge a small markup, meaning you’ll need to grow to become a large brand before the income earned becomes significant.
How to Create a Profitable Ghost Commerce Business Model
With that in mind, let’s take a look at the steps you need to take to give your ghost commerce business the best chance of succeeding. With tight profit margins, ensuring you put your brand in the best possible position is crucial.
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