Ghost Commerce Exposed: The Untapped Goldmine Shaking Up Online Business as We Know It
Opt for a niche that you know well
First and foremost, look for a niche that you know very well or at least feel very passionately about.
Niching down can sometimes feel like a limiting decision as it cuts down your audience size, but as a new brand, it is often impossible to compete with a generalist approach. Instead, focus on trying to build a loyal customer base within your niche. The key to long-term success is repeat business and word of mouth, both of which can be achieved by choosing a specific niche.
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