Ever wonder what driving a Tesla really says about a guy? Back in 2014, Dr. Markus Giesler tossed out this fascinating idea that owning a Tesla wasn’t just about sleek design or cutting-edge tech — it was about living out this heroic, almost Iron Man-esque version of masculinity. Picture this: rugged individualism meets environmental conscience, all wrapped up in the swagger of Elon Musk’s entrepreneurial spirit. Sounds pretty epic, right? But hold on… recent research by Dr. Anne-Mette Hermans and Matteo Vivi flips the script, revealing that Tesla’s shiny electric toys are rewriting the rulebook on what it means to be macho behind the wheel. Instead of just a car, it’s a stage for a new kind of male dominance, a high-tech flex that’s equal parts green virtue signal and aggressive bravado. Intrigued by the idea that “eco-friendly” and “alpha male” can co-exist in a car that practically drives itself? Buckle up, because this isn’t your typical joyride. LEARN MORE
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