Quite the positive spin. But recently, a professor of media and communications, Dr. Anne-Mette Hermans, and a postgrad in science and technology studies, Matteo Vivi, authored a paper that complicates our picture of the relationship between Tesla and manhood. “Zero Emissions, Zero Compromises” lays out a convincing case for how the brand has tweaked the ways in which dudes enact and assert their dudeliness through cars, ultimately establishing a new form of gendered dominance known in academic circles as “hegemonic masculinity.”
Related Posts
Post Comment