Marriott’s New Auto Room Upgrade: The Surprising Perk That Could Transform Your Next Stay—Are You Missing Out?

Marriott’s New Auto Room Upgrade: The Surprising Perk That Could Transform Your Next Stay—Are You Missing Out?

Ever found yourself anxiously waiting at the hotel front desk, secretly hoping the stars align for that elusive complimentary room upgrade? Marriott Bonvoy just tossed the old school guessing game out the window with a fresh, automatic upgrade system that promises less waiting, less awkward pleading, and—hopefully—more happy surprises. It’s like Marriott’s finally decided to put its tech-savvy hat on and play referee instead of leaving your upgrade fate to the charm offensive or the luck of the draw at check-in. But how exactly does this new magic work, and what does it mean for loyal Gold Elite members (and above) counting on that little extra oomph to their stay? Buckle up, because we’re about to dive into the nuts and bolts of this smoother, smarter upgrade experience—and what it might mean for your next trip. LEARN MORE

Marriott Bonvoy has rolled out a new automatic room upgrade system, which should provide a smoother check-in process and take some of the guesswork out of complimentary room upgrades for elite members.

Here’s how the new process works and what it means for you.

How Marriott room upgrades work

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Marriott Gold Elite members and above are eligible for complimentary room upgrades upon arrival, giving them access to rooms on higher floors or with better views, for example.

Until recently, elite members usually had to hope for — or even request — an upgrade upon arrival, and their chances of getting one seemed to partially depend on their powers of persuasion and the staff member working the front desk at the time.

The new technology will upgrade elite guests automatically before they get to the property, in theory taking some of the guesswork out of the process.

The system will first approve Nightly Upgrade Awards, starting five days before check-in for most brands and three days before for Ritz-Carlton, St. Regis and Edition properties. Then it will assign complimentary room upgrades to elite members starting at 3 p.m. on the day before check-in.

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The process isn’t completely automated. After the system does its thing, the hotel staff must still assign the available upgraded rooms and confirm each one.

According to a company spokesperson, “During our initial pilot, both associates and members provided overwhelmingly positive feedback, and we’re thrilled to roll out the technology globally.”

How can I make sure I get upgraded?

Unfortunately, the answer is: You still can’t. There are often more elite members than there are available rooms, and there’s no way to guarantee you’ll snag one of them.

If you’d rather not roll the dice on a complimentary upgrade, you can try redeeming a Nightly Upgrade Award. These awards can help you confirm an upgrade a little sooner, but your upgrade request won’t be considered until at most five days before check-in — and there’s no guarantee it will be approved. Plus, Nightly Upgrade Awards are only redeemable at select brands.

Bottom line

The good news is, Marriott’s new automatic room upgrade system should make the upgrade approval process a little easier and fairer for Gold Elite members and above, and you should know if you’ve been upgraded before you even set foot inside the hotel. But if you’re looking to guarantee an upgrade, consider redeeming your Bonvoy points for a premium room or paying for an upgrade with a Marriott credit card.

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