Shantaia’s Rise: The Untold Story Behind the Country’s Hottest New Voice Ready to Shake Up the Scene
Shantaia: I think the hands-on approach definitely stemmed from both. As an independent artist, you have to figure out how to save money or get things done quicker. I’m an extremely creative person, even visually. I have a strong vision for how I want graphics, wardrobe, photos and video to look, so I am very involved with that process. I’ve also been very involved on a production front. Knowing what I wanted was never an issue, as I am very strong-minded and picky, but I think the longer I have had to “do it myself”, the more I’ve really figured out my sound, my look, and my brand, which is such a powerful thing. I kind of feel like it’s my super power.
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