Women's Lifestyle October 16, 2025 0 Comments

Sofia Richie Grainge Just Flipped the Fashion Script—Here’s What It Means for Style and Influence Forever

Ever find yourself wondering when the right moment to chase a dream actually arrives? For Sofia Richie Grainge, that question found its answer in fashion—with the launch of her highly anticipated SRG Atelier line. It’s not just another celebrity fashion drop; it’s the unfolding of a long-held ambition wrapped in chic, timeless pieces that breathe life into every woman’s wardrobe. Sofia, balancing her roles as a model, mother, and style icon, has poured her evolving personal journey into creating a collection that’s not only sleek and sophisticated but also effortlessly approachable. If you thought launching a fashion brand was just about design, think again—this is about confidence, identity, and owning every part of your style story. Ready to see how Sofia’s dream took shape into over 50 polished yet relaxed pieces that promise to empower and excite? Dive in and discover the essence of SRG Atelier. LEARN MORE

Launching a fashion line was always part of Sofia Richie Grainge’s plan. “This has been my dream. This has been my goal, and it’s always just been a matter of when I felt it was the right time,” Grainge tells me. That time is now, as the model, mother, and consummate It girl launches SRG Atelier today.

Grainge worked closely with Revolve and Fwrd to launch the robust collection, which includes over 50 pieces for a complete wardrobe for anyone looking to emulate Grainge’s polished yet relaxed style.

“I feel like I learned a lot. I studied these brilliant minds, and I just watched and observed, but mainly I discovered myself throughout the process, and now I’m in a space where I feel really confident,” she says. “I am married, I am a mom, and I just know aesthetically with fashion what I want and how I want to portray it to a consumer.”

Courtesy of SRG Atelier / Revolve / Fwrd

And while Grainge’s personal style may lean more grownup and sleek, she designed SRG to accommodate every version of herself—and her customers.

sofia richie grainge in her new fashion line srg atelier

Courtesy of SRG Atelier / Revolve / Fwrd

“It’s important to be still young and fun and sexy if that’s what you want to be,” she says. “I also wear many different hats. So that was definitely in my mind when I was envisioning this brand, making sure that I was creating a collection that could be for women who wear many different hats, and also a sophisticated, high-end brand that’s young and fun and just something that people can feel confident and lively in.”

Courtesy of SRG Atelier / Revolve / Fwrd

The collection is full of sumptuous fall-ready fabrics like suede and leather. There are every day pieces, like minimalist scarf coats and suede skirts, as well as dressier evening dresses and asymmetrically cut blouses that you can dress down with a pair of jeans or up with a leather midi. Prints are kept to a minimum, limited to just a zebra print and a spotted deer print. “I think the core of SRG atelier is timeless, classic, and I want to say youthful. I don’t want people to feel like just because maybe it’s a bit more covered, that it’s not still young, and fun, and sexy.”

Adds Grainge, “I made this collection for women to feel empowered and to feel confident and amazing in what they wear every day. And it’s important to me that people feel like the best version of themselves when they get dressed, whether it’s in my clothing or someone else’s clothing. I really hope that people can feel confident and strong in these items of clothing. That is why I’m doing this.”