Target Just Ditching Price Matching—Here’s Where Smart Shoppers Still Score Deals That Crush Any Workout Budget!

Ever notice how some deals feel like a treasure hunt where you’re just trying to outsmart the system? Well, if you’ve been rallying your receipts and snapping screenshots to snag price matches at Target, brace yourself—those days are officially over. After a solid 12-year run of matching competitor prices, Target’s decided to pull the plug on this beloved perk. Sounds like a bummer, right? But here’s the kicker: they claim most folks were just price matching Target prices elsewhere, which kinda flips the whole concept on its head! While they’re tightening the reins on price matching other retailers, they’ll still honor matches within their own digital and brick-and-mortar walls. Curious how this shake-up stacks against rules at places like Best Buy or Walmart? Or wondering if Amazon’s ever been your price-match hero? Stick with me because this shifting retail landscape is something every savvy shopper—and marketer—should be watching closely. LEARN MORE.

Price matching is no more at the big red box retailer. After offering the deal to price match with competitors for the past 12 years, Target is officially revoking the privilege. The department store previously allowed customers to get an item for cheaper if they could provide proof of a lower price from another store. 

“We’ve found our guests overwhelmingly price match Target and not other retailers, which reflects the great value and trust in pricing consumers see across our assortment and deals,” Target shared in a statement. “Starting July 28, we’ll update our Price Match Guarantee policy to reflect this, allowing consumers to continue to shop with confidence at Target stores and Target.com… Target’s Price Match Guarantee, paired with our commitment to being priced right daily, ensures guests get great prices when shopping Target.”

The price-matching policy was first introduced in 2013 to offer consumers an “unbeatable value.” But now, after a decline in sales, the department store is changing its requirements for price matching. 

What are the new price-matching requirements?

While Target is no longer going to price match with other competitors, it will still offer the service for its own products. 

“We’ll match the price if you buy a qualifying item at Target and then find the identical item for less at Target.com, in Target stores or with a Target Circle deal—deals that apply automatically upon identifying yourself as a Target Circle member,” reads the policy. 

If you want to request a price match for a purchase made in a Target store, you must provide proof of the lower price to their Guest Services department. For any purchases made on Target.com or on the Target app, you can call Guest Services at 1-800-591-3869. Price matches may be requested at the time of purchase or within 14 days after purchase.

Which retailers still offer price matching in 2025?

Although Target is no longer offering price matching with other stores, there are several retailers that still are, including Best Buy, Walmart and Home Depot.

Best Buy will price-match products that consumers find for a cheaper price from their competitors. According to the website, you must “make sure the product you would like to price match is an immediately available new product sold from Best Buy and is identical to our Qualified Competitor’s product—it must be a matching brand with identical model number and color. BestBuy.com orders are available for price matching by chat or phone.”

Home Depot offers a similar price-matching deal, with the store allowing for a price match on items sold cheaper by competitors. Their website says, “The product must be the same brand, model, and size as the one sold by the competitor.” There are, however, variations that need to be considered, which you can find here.

Walmart’s price-matching deal is a bit different. Their website shares, “For items purchased in a Walmart U.S. store, we will match the price of the identical item advertised on Walmart.com.” 

However, they do not offer the same for items found on their website. For purchases made on Walmart.com, “we do not offer any price matching for items offered on our website, prices offered by competitors, prices for items previously purchased on Walmart.com that have since decreased in price, prices available through Marketplace or offered by third-party sellers, and items offered in our Walmart stores or Neighborhood Markets.”

Does Amazon offer price matching?

These days, people do a lot of their shopping on Amazon for ease and convenience. But while it is the simplest option for buying goods, the retailer does not offer a price-matching deal. 

“We strive to maintain low and competitive prices on everything we carry,” the website says. “We constantly evaluate Amazon’s prices to offer customers low, competitive prices every day. As a result, we don’t offer price matching.”