2. Not Using the Right Keywords
One of the biggest SEO mistakes is choosing the wrong keywords. Some people guess what their customers are typing into Google. But guessing is not enough. If you use the wrong words, your website won’t show up for the right audience.
To fix this, always do keyword research before writing anything. There are tools that show which words people are actually searching for. Choose words that match what your visitors need. This helps your website appear when someone types in those words on Google.
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