The Real Reason Most Startups Flop at National Press — And the Surprising Strategy Top Founders Use to Break Through Every Time

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When you’re launching a tech startup, it’s natural to want attention — the kind of media coverage that builds credibility, attracts investors and validates your vision. But for most early-stage founders, that kind of visibility remains out of reach.

The reality is this: for every breakout startup that gets wide recognition, thousands of others struggle to gain even a mention. Not because they lack innovation, but because they haven’t built the right foundation to get noticed.