The Real Reason Most Startups Flop at National Press — And the Surprising Strategy Top Founders Use to Break Through Every Time

What to do instead: a smarter PR strategy for startups

While national press may be a long-term goal, early-stage startups are more likely to gain traction through a strategic, incremental approach. Here’s how to start building visibility now — and set yourself up for bigger wins later.

Start with niche and local press

Instead of focusing only on broad national attention, identify local media outlets, vertical publications or industry newsletters relevant to your space. These are more accessible and often open to spotlighting new, compelling businesses.