The Real Reason Most Startups Flop at National Press — And the Surprising Strategy Top Founders Use to Break Through Every Time

The Real Reason Most Startups Flop at National Press — And the Surprising Strategy Top Founders Use to Break Through Every Time

Try this: Make a list of five local or niche outlets. Note which reporters cover tech or business and start tracking what kinds of stories they write.

Craft your origin story with intention

What inspired your startup? What problem are you solving, and why does it matter now? A well-framed origin story — one rooted in real-world challenges — makes your brand feel relatable and relevant.

Tip: Avoid overly technical explanations. Focus on the “why” behind your business, and make sure a journalist could retell your story in one paragraph.

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