Build real relationships with journalists
Before you pitch anyone, follow relevant journalists on platforms like LinkedIn or X. Engage with their posts. Share their work. Start showing up on their radar.
Media outreach is more effective when it’s built on familiarity, not a cold pitch.
Develop a clear thought leadership angle
Thought leadership builds trust and authority. Don’t wait for media attention to position yourself as a credible voice — start writing. Focus on lessons learned, market insights or founder perspectives.
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