The Real Reason Most Startups Flop at National Press — And the Surprising Strategy Top Founders Use to Break Through Every Time

The Real Reason Most Startups Flop at National Press — And the Surprising Strategy Top Founders Use to Break Through Every Time

Try this: Draft a short article titled “What I Learned Launching in a Crowded Market” or “How We Validated Our Startup Without Outside Funding.” Share it on your blog or LinkedIn, or pitch it to a relevant trade publication.

Repurpose and amplify every media win

Even small mentions count. A podcast interview, a quote in a trade newsletter or a well-performing LinkedIn post can all be leveraged for credibility.

Add these wins to your website, share them on social and use them to strengthen future pitches. Visibility compounds — and perceived momentum matters.

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