The Real Reason Most Startups Flop at National Press — And the Surprising Strategy Top Founders Use to Break Through Every Time

The Real Reason Most Startups Flop at National Press — And the Surprising Strategy Top Founders Use to Break Through Every Time

Related: 5 Reasons Startups Fail (and Why Each One Is Preventable)

The long game: start small, grow smart

Every founder wants recognition, but media success isn’t about luck, hype or chasing headlines. It’s about strategy, relevance, and consistency.

Start with what you can control: your message, your story, your presence. Focus on building meaningful relationships and sharing useful insights. Then use every small win to build momentum — step by step.

Big stories often start small. But with a focused, intentional PR strategy, they don’t have to stay that way.

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