The Secret Robot Wars Tactic That Could Disrupt Entire Industries—Are You Ready for the Future?
To some extent Google’s apparent capriciousness was well-intentioned, as it’s fought to outrun spam sites and AI slop, and other gaming of the system.
But the end result is the death of the independent web continues apace, with the damage done by waves of Google algorithm changes now redoubled with a kick in the balls from AI chatbots and AI search.
You don’t have to take my word for it:
- ‘AI is killing the web‘ warned The Economist earlier this month.
- Venture capitalist Tom Tonguz shared data showing how OpenAI already gets about a quarter of the queries Google gets every day.
- In response, Google is including more AI summaries in search results. And people tend not to follow these links to see where the data came from.
It’s all an existential threat for anyone who creates the content that AI outfits train their models on, which they then regurgitate to their users freely instead of directing back to the original source.
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