The Untold Emotional Struggles Every Entrepreneur Faces – And Why Admitting You’re Not Okay Is the First Step to Success
Joy Hoover is the founder of Esōes Cosmetics (pronounced S-O-S), a safety-focused beauty brand that blends tech and cosmetics to support women facing gender-based violence. After building early momentum and shipping products to all 50 states, tragedy struck. Her business came to a terrifying halt when a fire destroyed their offices. “We lost a hundred percent of our inventory,” Hoover said.
She shared her story on an emotional episode of Entrepreneur Therapy hosted by Dr. Drew and Kim Perrel. Hoover explained that the fire didn’t just destroy all her products; it tested the very technology she built the company around. One of Esōes’ lipsticks features a built-in panic button designed for emergency situations. That button proved to be essential during the fire.
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