Women's Lifestyle October 18, 2025 0 Comments

This TikTok Bodycare Brand Is Selling Out Fast — Here’s Why Everyone’s Obsessed (And You Should Be Too)

Ever get that uncanny feeling when an ad seems to be shadowing your every move, popping up just as you ponder that new product? Well, October at Bazaar is all about those obsessions that sneak into our lives and refuse to let go—the ones that charm us, connect us, and quite frankly, keep us hooked. As a beauty editor—and a bit of an algorithm magnet—I’ve been haunted (or blessed?) by the multi-sensory bodycare brand Cyklar. It’s been gracing my feeds, inbox, and even my daydreams, and not without reason. From the buzz on TikTok to the office chatter, it’s clear this isn’t just another fleeting fancy. Curious to see if the hype stands up to the hype? Spoiler: it does, and then some. Dive into how Cyklar has transformed not just my skincare routine but also the way I think about fragrance layering and body care. Let’s unpack what makes it so irresistible together. LEARN MORE

For the month of October, Bazaar will be celebrating our obsessions—how they delight us, connect us, and keep us going. Tune in each day for a new story, or go here to read them all.

As a beauty editor, my social media, Google, and even TV commercial algorithms center around all things beauty, purely due to the nature of my job. I can’t even begin to explain how many times I’ve thought about new product launches or a retailer’s next big sales event, only to find an advertisement for a pop-up in my inbox or displayed amidst a high-pressure cooking show. One in particular that’s been following me (stalking me?) over the past few months is the multi-sensory bodycare brand, Cyklar.

Cyklar has been a mainstay on my For You Pages. The brand is even recognized as a gold star seller on TikTok Shop, so I know I’m not the only one enthralled with their approachable marketing style. In fact, before I even tested the products out for myself, a few close friends in my circle had already been buzzing about it. Plus, several other Bazaar editors—beyond the beauty team—have also been raving about it around the office.

Courtesy Cyklar

“Cyklar has entirely taken over my bathroom cabinet and my daily body care routine,” senior designer Olivia Alchek says. “I always get compliments on how I smell whenever I use its products—they’re so unique and fresh. Overall, my skin has never been softer, smoother, or smelled so good.” Our colleague, senior designer Sarah Olivieri, agrees, equally obsessed with Cyklar’s hard-working glycolic acid exfoliating body spray. “Over the last year, I’ve really become consistent in my workout routine. But until recently, I’d never dealt with uneven texture or blemishes on my body,” she says. “The only thing that seems to really help is Cyklar’s 10% Glycolic Acid Exfoliating Body Spray. I just spritz it on my skin after the shower a few times a week—it’s so easy!”

After hearing so much praise for the brand, I finally decided to try a few products to see if they’re actually worth it. Suffice to say, the hype is real. Not only does Cyklar’s streamlined design look stylish on my countertop, but a little truly goes a long way when it comes to its nourishing, efficacious formulas. It’s clear from trialing the brand’s best-sellers that it prioritizes skin health in each of its products as much as high-quality fragrance profiles that aren’t cloying like some others I’ve used in the past.

Courtesy Cyklar

As anyone on Bazaar’s beauty team will attest to, I’m not the biggest fan of gourmand scents, but Cyklar’s new Vanilla Verve In-Shower Body Oil Balm has become one of my daily staples for those exact reasons—it melts right into my dry (or damp!) skin without feeling greasy, and is the perfect jumping off point for fragrance layering. And speaking of layering, the next beauty essential in my regular routine these days? Cyklar’s Sex Musk roll-on perfume oil, which is best enjoyed up close, and blooms with my body heat. I’m absolutely hooked.

“It’s rare for a new brand to win over so many of us in the office, but Cyklar is actually incredible,” says beauty director Jenna Rosenstein. “It keeps coming up in celebrity interviews as well—everyone I know is obsessed. Try the delicious body washes first, the standout hero product, before graduating to the other products like the perfume oils and body treatments. I’ve never smelled better.”