Unlock Confidence: 12 Killer Colognes Under $100 That Top Marketers Don’t Want You to Know About

Considered revolutionary at the time of its 1994 launch, CK One pioneered the gender-neutral fragrance movement with its clean, earthy scent profile. Its notes of green tea, mandarin, violet, and amber still feel fresh and modern to this day.

Crisp and uplifting, Nautica’s blend of green apple, water lotus, and cedar appeals to fragrance connoisseurs and newbies alike. And despite being the most affordable scent on this list, it’s impressively long-lasting, with up to six hours of wear on skin.

Woody, spicy, and just a touch sweet, Somebody Wood embodies the soothing warmth of cedar-paneled saunas and smoke that lingers on clothes after a bonfire. Brighter top notes of bergamot and lemon make for a well-rounded scent.

Drake’s Better World Fragrance House made an impressive debut into the celebrity perfume universe with this sensual, spicy blend of sage, jasmine, and patchouli. It’s also on the sweeter side, so don’t be surprised if your girlfriend tries to steal a spritz.

Notes of sandalwood, cedar, nutmeg, and vetiver give this scent an intoxicating warmth, with an intimate projection that makes it office-friendly. Though it’s by no means a dupe, it feels like a cousin to Le Labo’s Santal 33.

Calling to mind snow-capped pine trees and cozy knitwear, this blend of fir balsam, juniper, vanilla, and tonka bean has a woody sweetness that shines in cooler temperatures. It also comes in candle form, if you’re so inclined to match your home scent to your cologne.

Maison Margiela’s Under The Stars evokes tranquil nights spent stargazing with oud, leather, and labdanum, an aromatic resin prized for its warm, ambery scent. And while oud colognes are notoriously pricey, this pick offers its signature smokey depth for just under $90 for an ounce.

One of our editors’ favorite leather colognes of 2025, Cremo’s Vintage Suede is a subtler take on the scent profile with layers of white moss and warm amber. While some leather-forward scents are too heady to wear in hot weather, this cologne is light enough to wear year-round.

When in doubt, a sunny citrus cologne is always a safe choice. This aptly named Clinique scent balances Kaffir lime and mandarin with a woody base of cedar and cypress, so it won’t have you smelling like floor cleaner.

If you’re a fan of old-school, barber shop-esque scents, then David Beckham’s blend of lavender, bergamot, clary sage, and patchouli is a safe bet. Best paired with a crisp button-down and a fresh fade.

Pairing a trifecta of juicy notes—kumquat, pear, and bergamot, to be exact—with aromatics like cardamom and lavender, this fruit-forward scent feels youthful yet elegant. While it’s not the most unique, it offers a universal appeal that suits a range of tastes or occasions.

For a cocktail-inspired scent that’s anything but headache-inducing, consider Malin + Goetz’s Dark Rum. This rum-forward blend is surprisingly light and refreshing, with notes of bergamot, plum, and patchouli to balance out its boozy side.