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Shakira’s new hair products—designed with the many forms of Latina hair in mind—were displayed at the launch party. These include shampoos and conditioners as well as masks, a hair oil, a scalp serum, and more.

“I’ve been one of those women who come out of the beauty salon crying. I’ve been blonde, I’ve had red hair, and I’ve worn my hair straight. I had keratin treatments done. My hair has been through a lot of trauma,” Shakira told Harper’s Bazaar last month, speaking of why she decided to step into the hair space and launch her brand.

los angeles, california july 31: shakira celebrates the launch of her new latin rooted and clinically proven haircare line, isima on july 31, 2025 in los angeles, california. (photo by stefanie keenan/getty images for isima)
Stefanie Keenan//Getty Images

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