There are a few things to consider when evaluating what you’re already delegating or if you’re considering newly delegating work.
First, delegation works best if you’ve already systematized what’s being handed off. If you systematize first, you are delegating something that will minimize the cost of delegated labor, so you’re maximizing your ROI. This can look like automation inside of your CRM or creating SOPs for your main practices.
Speaking of ROI, consider the ROI of anything you’re paying to delegate. As an example, if you’re outsourcing cold-calling your leads, consider the cost of each call based on the hourly rate you’re paying and the number of appointments generated. This gives you an estimate of the cost per appointment, which helps you understand the ROI of that investment. If you can invest the money elsewhere in your business with a better return, this is the time to shift that investment.
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