Unlock the Hidden Luxury Secrets of Dubai with Zegna – Your Ultimate Style and Adventure Awaits!
For folks who keep an eye on luxury fashion, Zegna is pretty much synonymous with Italy. The label was founded in 1910 in the town of Trivero in the Biella region, the longtime home of some of the country’s finest wool mills. It still operates there to this day, though the corporate headquarters are situated in Milan, where Zegna is (naturally) a fixture on the fashion-week calendar.
So why, this past June, did Zegna show its spring/summer 2026 collection not in Italy—not even in Europe—but in Dubai, of all places?
“I like the idea of being in touch with our communities,” says Zegna artistic director Alessandro Sartori. “Here, in Dubai, we have a lot of customers and friends of the house. The collection is flying, literally, because the community sees Zegna as we feel Zegna should be seen. We wanted to touch base with that community in a different way. So we spoke to the local authorities, got this amazing space, and decided to show here.”
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