Take, for example, a marketing agency that struggles with client retention because presentations are often dull and fail to convey value. After training on impactful presentation skills and adapting messaging to different audiences, their pitches become more persuasive, leading to an increase in new client conversions and improved client satisfaction scores.
To replicate this success, start by assessing your team’s most critical soft skills gaps. Gather insights using surveys, performance reviews, or 360-degree feedback, and focus on one to three high-impact skills that address immediate challenges. For instance, if missed deadlines are a recurring issue, prioritize communication and collaboration to streamline workflows.
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