Dive Deep: Know Your Clients Inside and Out
Truth be told, everything boils down to your vibe with the client. Real, meaningful relationships sprout from sincere curiosity. I always dive headfirst into understanding my audience. Don’t settle for superficial chatter. Say you’re working with a mid-sized tech outfit—how’s their leadership style? Growth plans? What industry curveballs are they dodging? Talent retention woes? Scaling headaches? Discover that, and you’re already leagues ahead.
People pick up on genuine interest and effort. So scrap robotic emails—personalize. For example:
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