Men's Health September 27, 2025 0 Comments

Unlock the Secret Deal: How Outerknown’s Blanket Shirt Could Save You Nearly $100—But Only Today!

Who knew a shirt could spark a cult following deserving its own holiday? Outerknown’s Blanket Shirt Day is rolling in this Saturday, September 27, and it’s not your average sale event. Imagine snagging two of those ultra-cozy, sustainably-crafted flagship shirts for just $250—yeah, you read that right. It’s a blink-and-miss-it, 24-hour extravaganza where style meets comfort and conscience, perfect for anyone who’s serious about looking good while doing good for the planet. As a huge fan of Outerknown’s eco-friendly vibe and killer craftsmanship, I’m telling you, this is one opportunity not to snooze on. So, the real question is: Can you ever really have too many blanket shirts? I’m leaning towards a hard no. LEARN MORE

Outerknown’s annual sale event, Blanket Shirt Day, is set for Saturday, September 27.
The 24-hour event will feature rare two-for-$250 savings on the brand’s flagship shirt.
The deal will be available online and in Outerknown’s retail stores.

TO SAY WE’RE fans of Outerknown’s ultra-sustainable approach to everyday apparel is a massive understatement. Kelly Slater’s environmentally-conscious outfitter was founded over 10 years ago, and time has certainly flown by; it’s now a staple of the Men’s Health editors’ wardrobe. The brand’s Transitional Sub Flannel and Sur Sweatshirt, for example, are regulars on our Best Men’s Flannels and Best Crewneck Sweatshirts lists, respectively.

Outerknown’s flagship product, the blanket shirt, is so damn cozy that it needs its own national holiday. Fortunately, it basically already does—at least, in our eyes.

Outerknown’s annual Blanket Shirt Day has officially been announced, and the one-day event will take place this Saturday, September 27. The blink-and-you-miss-it 24-hour sales event will feature insane savings on both Men’s and Women’s Blanket Shirts as well as its solid hue counterpart, the Chroma Blanket Shirt. Every regularly priced color shirt, which typically retails for $168 a pop, will be going for 2 for $250—nearly $100 in total savings.

Some of Our Favorite Blanket Shirts

Classic Blanket Shirt

Outerknown Blanket Shirt

Now 15% Off

Less Flannel, More Blanket

Outerknown Blanket Shirt

For A More Muted Tone

Chroma Blanket Shirt

New Color

Outerknown Chroma Blanket Shirt

Final Sale

Outerknown Blanket Shirt

Now 30% Off

A Gift for Her

Outerknown Women’s Blanket Shirt

The blanket shirt has gained a significant cult following in recent years. As its name aptly suggests, it feels like you’re wearing an actual blanket. Made with a soft, organic cotton twill and corozo nut buttons, the four-season shirt is essentially the apparel equivalent of a two-ingredient recipe; it’s simple, yet effective.

The deal will be available on Outerknown’s website and its brick-and-mortar retail stores. Outerknown also has another sale section we’ve been known to frequent, so it might be worth checking in there on the unofficial holiday, too. In the interim, I went ahead and curated some of my favorite Blanket Shirt looks below. But don’t forget to check back in on the day of the sale—you can never have too many blanket shirts.

Shop the Blanket Shirt Day Sale Here

More of Our Favorite Sales

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Tim Kohut is the Deals and Trends Editor for Popular Mechanics, Men’s Health, Best Products, and Runner’s World. He has extensive product review and gear coverage expertise, particularly in tech, home, auto, and health. Tim was previously the Deputy Commerce Editor of The Drive and a Commerce Editor at BGR. He’s also overseen gear coverage and strategy at Popular Science, Bob Vila, Outdoor Life, and Field and Stream. He has a strong affinity for cats, Batman, and early 90’s Nicolas Cage films, in that order.

As the Style and Commerce Editor for Men’s Health, Joseph covers all-things fashion and grooming. Previously, Cheatham was a commerce editor for Spy, and he has written for Travel + Leisure.