Unlock the Secret Email Formula That’s Crushing Clicks and Sales While Everyone Else’s Inbox Sits Empty
If your opener’s “We’re thrilled to unveil” or “Our newest feature,” you’ve already lost the room. Flip it: make them the star. Talk about their pain, their curiosity, their ambitions. Instead of “Hey, look, we launched a productivity course,” try, “Frustrated by to-do lists that never get done? Here’s a fix that actually works.” Which one feels like a conversation? Exactly.
Define your email’s mission—don’t mix the mess
Not every email should play salesperson. Push too hard, all the time, and you’ll shed subscribers faster than you think. Smart marketers know an email’s job before typing a word. Is it trust-building? Education? Selling? Or just a friendly nod that says, “Hey, I’m here”?
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