Starting a new business? Oh boy, where do you even begin? Seriously, it’s like spinning plates—marketing, operations, product development, and somewhere in the chaos, your financial health needs a spotlight too. That’s where liquidity ratios sprint to the rescue. Think of them as your business’s financial pulse check—simple, yet incredibly revealing. They tell you if you’ve got enough quick assets to cover those pesky short-term bills knocking at your door. It’s the nope-or-yes moment for paying vendors, employees, or just keeping the lights on.
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