Unlock the Secret Formula: 8 Little-Known Steps That Will Revolutionize Your Monthly Marketing Budget and Skyrocket Your ROI
Step 6: Allocate for Short-Term Campaigns
Aside from “always-on” marketing efforts, make room for short-term or seasonal campaigns that align with monthly business goals. These might include:
- Product launches
- Seasonal promotions
- Targeted ads for specific events
For example, if you’re launching a new service this month, allocate 10 – 20% of your budget to promoting it across relevant channels, particularly ones with high engagement rates like paid social media or Google Ads.
Step 7: Plan for Testing and Adjustments
It’s smart to keep 5 – 10% of your budget flexible for testing new strategies or as a contingency plan in case a campaign is running particularly well or, not so well. Testing can include anything from trying out a new ad platform to running A/B tests on emails or landing pages. You can read more about A/B testing here. In fact, companies that regularly experiment see up to a 30% higher ROI than those that don’t.
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